Bell & Ross is a luxury watch brand known for its precision, performance, and aviation-inspired design. Founded in France in 1992, Bell & Ross quickly gained recognition for its distinctive square cases and highly legible dials, engineered to meet the demands of professional pilots, divers, and military personnel. Every Bell & Ross timepiece combines Swiss watchmaking expertise with cutting-edge technology and bold aesthetics. From the iconic BR 01 to limited-edition models, the brand stands for functionality, durability, and style. Bell & Ross continues to push boundaries in horology while staying true to its mission: watches designed for extreme conditions.